Women In Business: Rachael Dunseath of “Free From” Skincare brand Myroo

In a world filled with allergies and sensitivity so many brands profess to be natural and organic in a vain attempt to keep up with market demand. It is only when you delve deeper you discover that only 95% of the product is natural and organic, which is zero use if you are allergic to the ingredients comprising the other 5%.

Being 100% genuine, open and honest are integral values of JessicaKG.com and ones I always seek to uphold. I do not believe in hiding information from my readers or associating myself with anything I do not 100% believe in. Basically what you see (or read!) is what you get. It’s me, my views, no persuasion or temptation by incentive. I firmly believe that the most important qualities in business are integrity and belief – lose either of those and you have nothing, something todays Women In Business interviewee knows all about.

As a lady who firmly believes in natural and organic skincare and prides her brand on being one of the few who are completely honest, Rachael Dunseath has developed Myroo, a completely “free from” range with no hidden surprises.


So Rachael what inspired you to create Myroo?

Myroo has been a personal journey. I started the brand after taking voluntary redundancy from a successful career in Financial Services Marketing. I had a young family and the entrepreneur in me wanted to run my own business, to be a role model for my children and to prove there was a different way of doing things. I soon realised that there was a huge gap in the market and when my youngest developed childhood eczema it cemented my decision. Natural skincare was the way forward. I suffer from multiple allergies, as do my daughter and Mum. The decision to take Myroo completely ‘Free From’ is the next step in the journey. Myroo is the UKs first brand to be organic, natural and free from gluten, nut dairy and fragrance. We’re calling it ‘All Free From’ and we’re so excited about this development.

For those readers unfamiliar with Myroo what would you say are the core foundations of your brand?

Myroo is different. Honesty and transparency are core to our values. We are a natural, and soon to be organic, skincare brand. We understand allergies, sensitive skin and customers with a desire to avoid harsh, worrying chemicals. Our products are artisan, made in small batches in Yorkshire.

How has Myroo grown since you first started the business?

We’ve come a long way. I started Myroo in my kitchen and selling at market stalls. Now we have dedicated premises and sell on-line and at large retail shows and are looking to expand into retailers. I’ve just become part of Entrepreneurial Spark (an entrepreneur development and enablement programme) and Myroo now has the backing of Natwest and KPMG. The future is exciting.

What have been your biggest struggles since launching Myroo?

As a solopreneur trying to do it all can be tough. It’s hard work but it does mean I know my business and my own strengths and weaknesses inside out. As I look to grow Myroo and build a team I know what skills I need to outsource and where to focus.

And on the flip side, what have been your most memorable achievements since launching Myroo?

My first ever market stall was a great achievement. It took a lot to get to that point and it was nerve wracking but the public loved my products and I sold out of some items. More recently I’ve won awards for some of the products which is always a proud moment.

Which products are your personal favourites from the Myroo range?

I use the Starflower & Orange Blossom Cloth & Cleanser and the Skin Boost Facial Serum all the time. I wouldn’t be without them now. They’re gentle, effective and smell amazing, it seems my customers agree, they’re my best sellers.

What sets your products apart from any other on the market?

Our products are genuinely natural, no greenwashing here. And with the move to All Free From, Myroo is now totally unique. Customers with allergies and sensitive skin can buy our whole range without having to worry about checking labels and reading ingredients.

For anyone looking at Myroo and wondering whether your products are for them what would you say?

If you are thinking about making the move to natural skincare take a look at my blog. There’s lots of information on there but I’d start with this post.

What are your goals for Myroo over the next few years?

To make Myroo the go-to skincare brand for customers with allergies and sensitive skin.

If you had one message you could personally pass on to Jessica KG readers what would it be?

Women apply an average of 168 chemicals to their skin a day. Wouldn’t it be better if we could reduce that number and if most of those chemicals were natural plant butters and oils rather than lab produced synthetics and petroleum based ingredients?

If you fancy trying natural skincare then I’m delighted to offer Jessica KG readers 10% off all products. Visit the Myroo Website and use code: JKG10 at checkout.

myroo

…Thanks Rachael! I am sure all of our allergy prone readers will take advantage of your kind offer. I certainly can’t wait to see your transition to entirely “Free From” – a much needed range in today’s market.

If you are allergy prone why not give Myroo a go?

Or maybe you have already given Myroo a go and are are to leave your links below?

We’d love to hear from you!

Jessica KG ♡
x

P.S Why not check out other interviews in the #WomenInBusiness series…

Abi Oleck of Beau Bronz
Sarah of The Prosecco Diaries & Bloggeration
Lauren of Blonde Vision & Gifting Lounge
The Rock on Ruby Girls
Florence Grace of Love From…. Magazine
Kathryn Hall of My Virtual Sidekick
Deborah Mitchell of Heaven Skincare
Liz of Betty Lou Salon
Ruby Chan of TeaTime
Donna Hipkiss of Turn Back Time

5 Comments

  1. 18th November 2015 / 8:35 am

    As someone with sensitive skin and an increasing conscience about where ingredients come from this is music to my ears! Great interview xx

    http://www.lovedbylaura.com

    • 18th November 2015 / 8:36 am

      Thanks Laura! Hopefully Myroo can ease both problems for you… Jessica KG x

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