As a Fashion Brand and Marketing graduate and fellow blogger, Emma decided to combine her two passions launching her online boutique “What Emma Did” last year. In this interview Emma shares her own experience and why she feels she has the edge over her competitors…View Post
In the competitive world of business it is extremely difficult to know where to position and promote yourself, how to develop and maintain a strong brand but most importantly how to market it. That challenge is then multiplied by the combination of traditional and contemporary marketing techniques available and vast amount of social media channels, which often just get lost in translation. So how do you know what is going to be effective and where do you actually start?
Thankfully, this weeks Women In Business interviewee Joanne Pinkney offers a glimmer of hope to all businesses struggling with the above. Joanne has recently set up Pinx Creative, a business which is founded upon offering #standout simple and effective marketing and communication solutions…. Hurrah!