As a Fashion Brand and Marketing graduate and fellow blogger, Emma decided to combine her two passions launching her online boutique “What Emma Did” last year. In this interview Emma shares her own experience and why she feels she has the edge over her competitors…
I know it’s only January so there is much yet to come, but for the first time in a few years I am excited by the concept of a new year and what 2016 may have to offer. For me 2015 was a year for laying foundations, so 2016 is all about building, developing and just going for it…
So what have I got planned?
One thing we are all very aware of but totally ignorant to is the big ‘C’. We know cancer is out there but we never expect it to happen to us. More importantly it goes undetected for many until it is simply too late, although if I said to you that the beauty and skincare industry has become that powerful that it can help detect some forms of cancer earlier, you may laugh it off as “another dumb thing a beauty lover would say.”
In the competitive world of business it is extremely difficult to know where to position and promote yourself, how to develop and maintain a strong brand but most importantly how to market it. That challenge is then multiplied by the combination of traditional and contemporary marketing techniques available and vast amount of social media channels, which often just get lost in translation. So how do you know what is going to be effective and where do you actually start?
Thankfully, this weeks Women In Business interviewee Joanne Pinkney offers a glimmer of hope to all businesses struggling with the above. Joanne has recently set up Pinx Creative, a business which is founded upon offering #standout simple and effective marketing and communication solutions…. Hurrah!
In a world filled with allergies and sensitivity so many brands profess to be natural and organic in a vain attempt to keep up with market demand. It is only when you delve deeper you discover that only 95% of the product is natural and organic, which is zero use if you are allergic to the ingredients comprising the other 5%. A concept understood and overcome by today’s Women In Business feature Rachael Dunseath of Myroo skincare…
Many of us battle anti ageing and weight loss problems daily and Donna Hipkiss was no different, until she set up Turn Back Time. The ethos of Donna’s company is to improve not only your appearance, but your health and most importantly your confidence. We all know when you feel good about the way you look you feel like you can conquer the world. So what’s Donna’s story?
Today’s feature is what I like to consider as the equivalent of “office fairies”. Kathryn Hall (otherwise known as My Virtual Sidekick) takes all of the painful day to day administration away from your business, dealing with it quickly and efficiently so you are free to do exactly as you please. Sound too good to be true?