As a Fashion Brand and Marketing graduate and fellow blogger, Emma decided to combine her two passions launching her online boutique “What Emma Did” last year. In this interview Emma shares her own experience and why she feels she has the edge over her competitors…
After the success of my Women in Business series last year I wanted to make sure that 2016 brought you another truck load of inspirational ladies!
First up is Clare Anderson of Shared Beauty Secrets Ltd – the proud founder of the famous Lava Shells Massage. Since launching in 2009 the Lava Shells Massage has been highly sought after by celebrities, bloggers and beauty fanatics and has been dubbed by Vogue as the new “hot stones massage.”
Having trained over 5,000 therapists offering these self heating miracle shells as a therapeutic treatment in over 2,000 salons, I think you’d agree that Clare is someone any beauty fan should be in awe of…
As if Amanda Shale: Senior Lecturer, Vice Chair of the College of Chinese Medicine and MD of the Acupuncture Society did not have an impressive enough CV without then adding her own company Acuregen Limited.
With a tag line of “look loved, feel loved” it’s hard to ignore the impact looking good has on your health, self esteem and confidence so when business women and health professionals like Amanda develop their own range of completely natural, ethical and safe products for consumers like me why would I not want to embrace and support them?
One thing we are all very aware of but totally ignorant to is the big ‘C’. We know cancer is out there but we never expect it to happen to us. More importantly it goes undetected for many until it is simply too late, although if I said to you that the beauty and skincare industry has become that powerful that it can help detect some forms of cancer earlier, you may laugh it off as “another dumb thing a beauty lover would say.”
In the competitive world of business it is extremely difficult to know where to position and promote yourself, how to develop and maintain a strong brand but most importantly how to market it. That challenge is then multiplied by the combination of traditional and contemporary marketing techniques available and vast amount of social media channels, which often just get lost in translation. So how do you know what is going to be effective and where do you actually start?
Thankfully, this weeks Women In Business interviewee Joanne Pinkney offers a glimmer of hope to all businesses struggling with the above. Joanne has recently set up Pinx Creative, a business which is founded upon offering #standout simple and effective marketing and communication solutions…. Hurrah!
In a world filled with allergies and sensitivity so many brands profess to be natural and organic in a vain attempt to keep up with market demand. It is only when you delve deeper you discover that only 95% of the product is natural and organic, which is zero use if you are allergic to the ingredients comprising the other 5%. A concept understood and overcome by today’s Women In Business feature Rachael Dunseath of Myroo skincare…
Many of us battle anti ageing and weight loss problems daily and Donna Hipkiss was no different, until she set up Turn Back Time. The ethos of Donna’s company is to improve not only your appearance, but your health and most importantly your confidence. We all know when you feel good about the way you look you feel like you can conquer the world. So what’s Donna’s story?